Visit Lullaby Trust
https://www.lullabytrust.org.uk
The Lullaby Trust is the UK’s leading charity offering expert advice on safer sleep for babies, to help reduce the risk of sudden infant death syndrome (SIDS). Their resources are clear, practical, and evidence based, making them an invaluable source of guidance for families.
Why safe sleep is so important:
Creating a safe sleep environment for your baby helps reduce risks and gives you peace of mind. Simple steps: such as placing your baby on their back to sleep, keeping the sleep space clear of pillows and toys, and ensuring a smoke free environment. All have been proven to save lives. The Lullaby Trust provides trusted advice so parents can feel confident about giving their baby the safest start.
Visit UNICEF Baby Friendly
https://www.unicef.org.uk/babyfriendly/
The UNICEF Baby Friendly Initiative works across the UK to improve standards of care for infant feeding and parent infant relationships. Their guidance is trusted, evidence based, and used by midwives, health visitors, and NHS services nationwide.
Why it matters:
Feeding your baby is about more than nutrition, it’s also about building a secure and loving bond. The Baby Friendly standards support parents with clear advice on breastfeeding, responsive bottle feeding, skin to skin contact, and nurturing close relationships in those early weeks. These practices not only help babies thrive physically but also support emotional wellbeing and long term development.
Read Better Births
https://www.england.nhs.uk/wp-content/uploads/2016/02/national-maternity-review-report.pdf
The Better Births report set out a vision to transform maternity services in England, placing continuity of carer at the centre. Research shows that when women are supported by the same midwife or small team throughout pregnancy, birth, and the postnatal period, outcomes are safer for both mothers and babies. Continuity has been shown to reduce the risk of preterm birth, lower the need for interventions in labour.
Why it matters:
Continuity of care isn’t just about improving safety! It also means building a relationship of trust with a midwife who knows your story, listens to your concerns, and walks beside you throughout your journey.
